The Australian Banana Promotions Company Limited (ABPCL) was incorporated on 8 July, 2004, with the clear objective of developing and delivering an efficient and effective integrated promotional program for bananas.
This program is designed to:
• Keep Australian bananas as the number one fruit choice for Australian consumers, a position that has been under threat from competitors in recent times
• Nurture and grow the banana product category, by keeping Australian Bananas “top of mind” with consumers, constantly and creatively delivering our message to them
• Continue to build equity on the Australian Banana brand. The industry needs to continue to champion the brand as a point of differentiation and advantage over all competition
• Consistently communicate the benefits of bananas to provide positive net returns on investment to all industry stakeholders.
For more information please contact:
Craig Allen CEO ABPCL Ph: 03 9372 3035 Fax: 039372 6392 Mob: 0412 735 443 Email: fms_callen@yahoo.com
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